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How do people feel about advertising in magazines? Is it a good or bad thing?

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  • How do people feel about advertising in magazines? Is it a good or bad thing?


    Good or Bad, some good advertisements lets a person know whats new, but when you repeat each month, well that gets old. But what chaps me, is the current advertising vs actual written audio related text. Lets take this months Stereophile. Around a 163 pages total. On a quick run through, there are 105 full page adds, 14 1/2 page adds and 6 1/4 page adds vs 58 pages of written text and not all of those 58 pages are audio equipment review related. You have the tables of contents, legal stuff, reader comments, music reviews, but it seems each month the audio reviews give up space for paid color advertisements, sure that's income for the magazine, it cost to print but come on. From what I see, be it car mags, boating mags etc.. its that way in almost ever mag you pick up, marketing driven advertisements, lots of them and they keep growing as the main purpose of the mag dwindles
    Chris
    ----------------------------------------------------------------
    Kef 201/2, Pass xa30.5, W4S STP-SE, Manley Chinook, VPI Classic, Dynavector DV20x2L, ExaSound e32, Acoustic Zen cables. (Office): Vincent SP331 Mkll, Quicksilver Pre, Lumin D1, (Ken Lau Signiture Edition PSU), Bryston BCD-1, Vapor Audio Breeze, WooAudio W6se,Questyle Audio CMA800R LCD-3,HD800s, HD600, Mr Speaker Ether C Flow,

  • #2
    Not good or bad IMO. Its such a small market, magazines are the best place, along with reviews to get directly to a chosen demographic.
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    • #3
      I like the ones with speakers that are seven feet high, have 94 drivers, and a bodacious chick in a swim suit that has nothing to do with audio. Really sells me on the product and company.
      I so rarely look at print magazines, I don't even know what the current adverts look like. I try to ad block as much as I can on the Intraweb. Some sites are infested with crap-o-pop ups.
      I'd pay more for no adverts.
      Looks better. In my humble opinion.
      Then there are the really cheesy ads.....

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      • #4
        magazines would be far too expensive without ads
        Magnepan 1.6 QR Loudspeakers, Amherst A-2000 MOSFET 150 WPC Amp, Conrad Johnson PV-10A Modded Tube Line & Phono Stage, Electrocompaniet MC II Class A Head Amp, Audio Technica AT-OC9XML Cart (Stereo) , Graham Engineering 2.2 Tonearm (Stereo) , VPI Aries-1 Turntable (Stereo) , VPI Clamp, Denon DL-102 Cart, (Mono) , Luxman Tonearm (Mono) , Kenwood KD-500 Turntable (Mono) , Michell Clamp, Marantz 20B Analog FM Tuner, Pioneer SACD, Onkyo DX-6800 CD Transport, DIY 24B/192K DAC, Sennheiser HD-650 Headphones, Headroom Max Balanced Headphone Amp, DIY Silver Interconnects

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        • #5
          As long as the people handling the advertising and the people writing the reviews are separate, I love the ads. Let's you know who is out there.
          Steve Lefkowicz
          Senior Associate Editor at Positive Feedback
          -
          Analog 1: Linn LP12 (MOSE/Hercules II), Ittok, Dynavector 10X5 MK.II Low, iPhono2/iPowerX; Analog 2: Pro-Ject RPM-1 Carbon, Talisman S, iFi iPhono.
          Digital: Samsung 300E5C notebook, JRiver Media Center 28, Tidal HiFi, Qobuz Studio), iFi NEO iDSD, iFi iUSB3, iPurifier2, Audioquest Jitterbug.
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          Accessories: Sound Organization turntable shelf, Mondo racks, Pangea Audio Vulcan rack, Pi Audio Group Über BUSS, Monster HTS2000 power conditioner, Kinetronics anti-static brush, Pro-Ject VC-S record cleaner, Spin Clean record cleaner.
          Headphones: Schiit Valhalla amp, Burson Conductor Virtuoso Amp, Meze Audio 99 Classic and 99 Neo, Beyerdynamic DT770Pro 600 ohm, DT770 Studio 80 ohm, 1More Triple Driver Over Ear, 1More Triple Driver IEM

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          • Johnny Vinyl
            Johnny Vinyl commented
            Editing a comment
            I love the ads as well, especially since you can't find any real product out there anyway.

        • #6
          Ads are a necessary evil, especially for print magazines. Instead of spending $12 per year for a subscription to TAS and SP, it would cost $100 each with no advertising and possibly more.
          Micro Seiki SX-8000 table with flywheel, SME 3012R arm, SME 312S arm, Lyra Etna SL and Dynavector XV-1S cartridges, ARC Ref 3 phono stage, Otari MX-55 tape deck, Ampex 350 repros, Roon Nucleus Plus server, PS Audio DSJ DAC, ARC Ref 6 pre, ARC Ref 75 amp, JBL 4345 speakers, and Def Tech Ref subs.

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          • #7
            I like ads in magazines way better than commercials on TV
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            • #8
              Originally posted by rbbert View Post
              I like ads in magazines way better than commercials on TV
              Commercials on TV are really getting bad (if that's possible). The drug companies rule the airwaves and it's mostly ads for people who are constipated, those that can't stop taking a dump, those that are incontinent and need to wear adult diapers, followed by commercials from toilet paper companies telling you to "enjoy the go" or watching cartoon bears with toilet paper stuck to their asses. Mixed in with that are all the commercials for Cialis, Viagra, and assorted creams and lotions for vagina funk issues. It makes it hard to watch the news when you are eating your dinner.
              Micro Seiki SX-8000 table with flywheel, SME 3012R arm, SME 312S arm, Lyra Etna SL and Dynavector XV-1S cartridges, ARC Ref 3 phono stage, Otari MX-55 tape deck, Ampex 350 repros, Roon Nucleus Plus server, PS Audio DSJ DAC, ARC Ref 6 pre, ARC Ref 75 amp, JBL 4345 speakers, and Def Tech Ref subs.

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              • Gusf
                Gusf commented
                Editing a comment
                😬😂

            • #9
              They stick so many tv commercials into shows that old shows that were supposed to run one hour now run 1:15 after stuffing all the extra ads in.
              Magnepan 1.6 QR Loudspeakers, Amherst A-2000 MOSFET 150 WPC Amp, Conrad Johnson PV-10A Modded Tube Line & Phono Stage, Electrocompaniet MC II Class A Head Amp, Audio Technica AT-OC9XML Cart (Stereo) , Graham Engineering 2.2 Tonearm (Stereo) , VPI Aries-1 Turntable (Stereo) , VPI Clamp, Denon DL-102 Cart, (Mono) , Luxman Tonearm (Mono) , Kenwood KD-500 Turntable (Mono) , Michell Clamp, Marantz 20B Analog FM Tuner, Pioneer SACD, Onkyo DX-6800 CD Transport, DIY 24B/192K DAC, Sennheiser HD-650 Headphones, Headroom Max Balanced Headphone Amp, DIY Silver Interconnects

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              • #10
                Ever try watching a movie lately on a commercial tv channel? a ninety minute film runs 3 hours because of all the commercial breaks.
                Magnepan 1.6 QR Loudspeakers, Amherst A-2000 MOSFET 150 WPC Amp, Conrad Johnson PV-10A Modded Tube Line & Phono Stage, Electrocompaniet MC II Class A Head Amp, Audio Technica AT-OC9XML Cart (Stereo) , Graham Engineering 2.2 Tonearm (Stereo) , VPI Aries-1 Turntable (Stereo) , VPI Clamp, Denon DL-102 Cart, (Mono) , Luxman Tonearm (Mono) , Kenwood KD-500 Turntable (Mono) , Michell Clamp, Marantz 20B Analog FM Tuner, Pioneer SACD, Onkyo DX-6800 CD Transport, DIY 24B/192K DAC, Sennheiser HD-650 Headphones, Headroom Max Balanced Headphone Amp, DIY Silver Interconnects

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                • Rob
                  Rob commented
                  Editing a comment
                  try watching a video on youtube that's longer than 5 minutes, there are now intermitent interruptions during the videos with commercials

              • #11
                Originally posted by rbbert View Post
                I like ads in magazines way better than commercials on TV
                That's why I DVR any show I want to watch. Then I can fast forward through the commercials.
                Steve Lefkowicz
                Senior Associate Editor at Positive Feedback
                -
                Analog 1: Linn LP12 (MOSE/Hercules II), Ittok, Dynavector 10X5 MK.II Low, iPhono2/iPowerX; Analog 2: Pro-Ject RPM-1 Carbon, Talisman S, iFi iPhono.
                Digital: Samsung 300E5C notebook, JRiver Media Center 28, Tidal HiFi, Qobuz Studio), iFi NEO iDSD, iFi iUSB3, iPurifier2, Audioquest Jitterbug.
                Electronics: DIY passive line-stage, Antique Sound Labs MG-SI15DT-S, Burson Timekeeper Virtuoso
                Speakers: Tekton Perfect SET 15, Tekton Lore, Magneplaner .7
                Interconnects: Morrow Audio MA1, Vermouth Audio Black Pearl, Audioquest Evergreen
                Speaker cables: WyWyres Diamond, Morrow Audio SP4, Vermouth Audio Red Velvet, Audioquest Type 5
                Digital cables: Aural Symphonics USB, iFi Gemini twin-head USB.
                Accessories: Sound Organization turntable shelf, Mondo racks, Pangea Audio Vulcan rack, Pi Audio Group Über BUSS, Monster HTS2000 power conditioner, Kinetronics anti-static brush, Pro-Ject VC-S record cleaner, Spin Clean record cleaner.
                Headphones: Schiit Valhalla amp, Burson Conductor Virtuoso Amp, Meze Audio 99 Classic and 99 Neo, Beyerdynamic DT770Pro 600 ohm, DT770 Studio 80 ohm, 1More Triple Driver Over Ear, 1More Triple Driver IEM

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                • #12
                  Thank goodness for the ads, they give us the magazine content.
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                  • #13
                    Originally posted by JCOConnell View Post
                    They stick so many tv commercials into shows that old shows that were supposed to run one hour now run 1:15 after stuffing all the extra ads in.
                    So true and it seems to be getting worst each year. 1 hour shows turn into 43 minutes and 1/2 shows seem to average out at 21 minutes.
                    Chris
                    ----------------------------------------------------------------
                    Kef 201/2, Pass xa30.5, W4S STP-SE, Manley Chinook, VPI Classic, Dynavector DV20x2L, ExaSound e32, Acoustic Zen cables. (Office): Vincent SP331 Mkll, Quicksilver Pre, Lumin D1, (Ken Lau Signiture Edition PSU), Bryston BCD-1, Vapor Audio Breeze, WooAudio W6se,Questyle Audio CMA800R LCD-3,HD800s, HD600, Mr Speaker Ether C Flow,

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                    • #14
                      The Magazine I write for has a goal of at least 50% editorial content. Seems to work well. Subcriber and reader figures about the same from year to year.
                      So yes ads are important to us. It would be shocking to see our standing back cover to change from Audiovector ads to something else. They´ve been there for about 20 years.

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                      • #15
                        Put your money where your keyboard is and subscribe to the HiFi critic if you do not like ads in magazines. They provide an A4 sized magazine with only reviews, commentary, and technical articles 4 times a year. Cost here in the US is just over $100 for a subscription.
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