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Last week the California Audio Show 2017 was held at the Hilton Oakland Airport.
There were a little over 20 rooms and not sure how many people but the rooms were frequently full of people and everybody seemed to be enjoying themselves.
How can this be? Most small shows only have a trickle of people and, although many life-long friendships are formed this way, they are not considered very... exciting.
Perhaps an example might explain what happened and how this show succeeded.
A couple, friends of ours with a Denon surround receiver-based system casually visited us at the show. They listened for awhile in our room, chatted awhile. The husband then started exploring the other rooms. I joined him for a bit, then we got separated. Apparently the wife then joined him and they went to, sat and listened to all of the rooms.
Now they are considering upgrading their system. The price $25K is tossed about. This is a radical change from this fiscally quite conservative couple.
I think:
1. The number of rooms was not overwhelming. 100++ rooms takes a long time to wade through and it is hard to remember the 49th room when you are listening to the 83rd.
2. There were enough attendees that they did not get that alone-in-a-room-with-a-salesman vibe.
3. The number of the press attending was low enough that the exhibitors could just relax and interact naturally with the attendees without having to worry about damaging their relationship with a powerful pundant.
OK, enough of the analysis.
It was a blast. Neli and I enjoyed ourselves immensely. We met a lot of wonderful people and heard a lot of great music.
I will try and make a new post with a photo for each room. I can try and answer any questions [certainly about our own room :-P] and hopefully if there are more questions the exhibitors themselves will chime in.
And away we go...
There were a little over 20 rooms and not sure how many people but the rooms were frequently full of people and everybody seemed to be enjoying themselves.
How can this be? Most small shows only have a trickle of people and, although many life-long friendships are formed this way, they are not considered very... exciting.
Perhaps an example might explain what happened and how this show succeeded.
A couple, friends of ours with a Denon surround receiver-based system casually visited us at the show. They listened for awhile in our room, chatted awhile. The husband then started exploring the other rooms. I joined him for a bit, then we got separated. Apparently the wife then joined him and they went to, sat and listened to all of the rooms.
Now they are considering upgrading their system. The price $25K is tossed about. This is a radical change from this fiscally quite conservative couple.
I think:
1. The number of rooms was not overwhelming. 100++ rooms takes a long time to wade through and it is hard to remember the 49th room when you are listening to the 83rd.
2. There were enough attendees that they did not get that alone-in-a-room-with-a-salesman vibe.
3. The number of the press attending was low enough that the exhibitors could just relax and interact naturally with the attendees without having to worry about damaging their relationship with a powerful pundant.
OK, enough of the analysis.
It was a blast. Neli and I enjoyed ourselves immensely. We met a lot of wonderful people and heard a lot of great music.
I will try and make a new post with a photo for each room. I can try and answer any questions [certainly about our own room :-P] and hopefully if there are more questions the exhibitors themselves will chime in.
And away we go...
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